New THE PREDATOR trailer continues so-so marketing, film due September 14, 2018

[Red-Band trailer contains adult content, including an off-putting female genitalia joke]

20th Century Fox has released a new THE PREDATOR red-band trailer. Directed by THE NICE GUYS and KISS KISS BANG BANG helmer Shane Black, the film stars Jacob Tremblay as a kid who accidentally brings the Predators crawling back to Earth when he discovers a piece of their technology — and naturally, the intergalactic mercenaries bring a whole lot of violent chaos with them that falls in the lap of Boyd Holbrook‘s assassin.

I’m trying to give Shane Black the benefit of the doubt, but this trailer does raise a lot of doubts. Perhaps it’s not a plot that can be easily sold in a trailer, but while the previous trailer was about the story from the perspective of Tremblay’s character, this new trailer cuts him out almost entirely and tries to explain how Sterling K. Brown’s character and a team of rangers factors into the plot. It’s all fairly convoluted until they just get to “Oh, there’s a bigger, meaner Predator. Okay.” I have faith in Black, but the marketing for this film so far remains rough.

Written by Fred Dekker and Shane Black, and also starring Trevante Rhodes, Keegan-Michael Key, Olivia Munn, Sterling K. Brown, Alfie Allen, Thomas Jane, Augusto Aguilera, Jake Busey, and Yvonne Strahovski, THE PREDATOR opens September 14th.

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